On the first anniversary of its new business, tyres and tubes, Steelbird International launched its new range of two-wheeler tyres in Kerala on 27 January 2019. The comprehensive range of tyres, which Steelbird introduced in the Kerala market,includes Revolve, Orbit, Infinity, Ranger, Ferro and Voyager. Steelbird ventured into the new foray when it launched tyres and tubes for two-wheelers and e-vehicles at Auto Expo Component 2018. Since then, the company is continuously increasing its market penetration and had already received a good response from entire north India, including UP, MP, Punjab, Haryana, and Delhi-NCR, and Assam.

High durability and long life are the USPs of Steelbird’s tyres and tubes, which are targeted to both urban and rural customer.  During the launch, Manav Kapur, Executive Director – Steelbird International also released his first book ‘An Introduction of Automotive Filters’. The book provides firsthand insights on filters and the entire filtration process to the readers and those who want to establish their business in this domain.

“We are expanding our business in Kerala with the launch of our new range of tyres. We have always strived to provide the best to our customers. We will continue to bring more innovations to our business and introduce newer products to our customers in the coming years”, said Manav Kapur, Executive Director – Steelbird International.

He further added, “Steelbird International manufactured filters in its initial years. There is not much information available about the filters on the internet. Studying this domain intrigued me to learn and explore more. My father Ramesh Kapur was my only source of information that ignited curiosity in me to know more about filters, hence; I started penning down each and everything, followed by my research. This journey turned into a book.”

Founded by Late Shri Tilak Raj Kapur in 1964, Steelbird International is a family owned, yet professionally managed group that is growing at a rate of 22.7 percent annually (CAGR) in the Auto Component manufacturing sector of India.From Aftermarket to OEM segment, Steelbird is the most sought-after brand in the country whose credibility is even enticing the foreign businesses in the international market. For more than 50 years, Steelbird International is immensely contributing to the success of its many OEM clients, including Greaves Cotton Limited, Tata Ficosa Automotive Systems Pvt. Ltd., Lumax Auto Technologies Limited, and Royal Enfield (A Unit of Eicher Motors). And, its position in the Aftermarket is truly enviable.

Steelbird International has been driven with a penchant for achieving excellence in its domain of work for more than five decades. Diversifying from filters to rubber, Steelbird’s saga of success continues unabated. Today, it offers the widest range of auto filters in the Indian market.

 

 

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