India’s First Free to Air Hindi Kids Cartoon Channel –Maha Cartoon TV Launched
DV Group of companies are announcing the launch of their new media venture - India’s First Free to Air Hindi Kids Cartoon Channel –Maha Cartoon TV. Already the group has launched Maha Movie channel and in future, the group is planning many more channels from their stable under MAHA brand of channels.
"The space for a Hindi free to air channel was virtually lying idle and nobody had explored this space to give quality entertainment for the majority of Indian kids who do not have any option of watching kids channel free of cost. The market size of the rural and semi-urban areas of kids constitute to about 65% of the entire audience for which they have no other option but to pay and watch for kids entertainment or else forego the kids requirement due to low paying capacity of the family to afford kids entertainment channels," said a press release from the company.
Promoters of the Group :
Darshan Singh- Chairman and founder director of the group and Vishvajeet Sharma – Managing Director and Founder Director of the group has the following viewpoint on this project:
“Today we have more than 20 kids channels in the national domain but none of the channels is free to air. 65% of the kids target audience which resides in rural and semi-urban areas in India is not able to access the kids entertainment space because of high acquisition cost of the content and time were taken to prepare this content is also more, as a single episode of 22 minutes takes one and half to two months to complete therefore increasing the cost of acquisition and creation," said Vishvajeet Sharma.
While Darshan Singh-“I relate to this audience as I come from the rural area , from where I came and established our commercial ventures and by spending time and energy for establishing ourself in this media industry , we felt that it was about time to give something back to the people where we belong”.
Sanjay Verma CEO of the Group further elaborates that Diwali came early this year for our Indian Kids as we are Launching India’s first Hindi Free to air kids cartoon channel Maha Cartoon TV. The channel is a Hindi language channel aiming at the 4 to 14 age group kids audience and will feature unique cartoon characters conceived and made by in-house production teams which have created Indian characters which instantly appeal to Indian kids audience and have the potential to be popular homegrown characters which Indian kids can easily relate.
Content and Key Driver Shows
The key driver shows and cartoon characters which will debut on Maha Cartoon TV are as follows:
Mooshak Gungun- Mooshak Gungun is the Indian adaption of the classic cat and mouse chase show which will have frills, adventure and Indian origin and Indian flavor. This show inculcates the true value of friendship and compassion.
Bal Chanakya- An Indian kid with a sharp mind and a strong ability to overcome various obstacles with ease and composure. “Chanakya Ka Brain Jaise running Bullet Train”
Panchatantra Stories- This series is a compilation of short stories of Panchtantra which gives a message of our immense cultural heritage and respecting our wildlife and our ecosystem.
Ciko- This character and series will tell you all the facts related to various aspects of life which we are unaware or do not know.
Who can forget the world widely accepted Charlie Chaplin show which had entertained the world audiences for all ages. The channel will also air a variety of foreign content which will be shown for the first time in the Indian market from various countries. The content will be dubbed in Hindi for our Indian audience and will provide a wholesome entertainment for our Indian audience.
Apart from cartoon series it will also air interactive and educative programming which will help our future generation to inculcate the healthy mind and healthy body concept with the scientific element to open up the creative element of children. We will debut” Techno Kids” as the first techno-commercial show which aims at harnessing kids imagination and making greats gizmos from day to day items which are used in Indian homes.
This channel will also air kids movies to have its audience entice and thus giving them total entertainment and educative solutions on Free to air platform for the first time in India.
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