Bollywood's Sultan is all set to go from the Beverages major Coca-Cola India's brand ambassador of soft drink 'Thums Up'. The company has dropped actor after four years of association.

Now the new generation actor Ranveer Singh is to take over Salman Khan as the brand ambassador of 'Thums Up'.

Reports suggest that the 4 years' contract with the actor ended last month. But the company has chosen not to renew the contract. Also, there was no comment from the major soft drink giant on this matter.

Sources also revealed that the company do not want to renew the contract with the 50-year-old ageing actor. The company does not want to compromise its image which they always present as a brand of youngsters.

Before that Coco-Cola India had endorsed the actor for the second time as the brand ambassador of ‘Thums Up’. At that time they replaced Bollywood star Akshay Kumar, who was the face of Thums Up before Bhai took over four years back.

Salman had landed himself in a controversy following the ban of Pakistani artistes by MNS after the Uri attack. He said that Artistes are not terrorists and they should be allowed to work in Indian movies. The actor was severely criticised for his comments, by a section of the people in media.

The actor has been among the top celebrity endorsers that charge Rs.5 crore per year per brand.

Khan had earlier endorsed the brand in the early 2000s. In return, Coca-Cola India had also signed an agreement with Being Human- to jointly promote and execute charitable and social activities. Being Human is the Salman Khan Foundation.

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